Moorilla has been in the vanguard of the Tasmanian wine industry for more than five decades. It was established in 1958 by Claudio Alcorso, an Italian textile merchant. His vision was for Moorilla to become a place where new world aesthetics were imbued with old world values.

David Walsh and his partners acquired Moorilla in the 1990s and later established the Moorilla Museum of Antiquities. In 2005 the vision evolved further with the construction of the Ether Building and the development of iconic brands like the Source Restaurant and Moo Brew. Four radical new accommodation pavilions will soon be added to the existing four and a new winery will be established.

In late 2009 evolution will become revolution when the Museum of Old and New Art unveils its radical artistic and cultural agenda.